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SCIENCE IN THE NEWS DAILY

'Brain Fitness' Market Booming with Aging Boomers

from the Miami Herald (Registration Required)

NEW YORK (Associated Press) - Chester Santos has been training his brain for seven years. At 32, he's not worried about losing his memory. He's taking advantage of a growing market in "brain fitness" spurred by aging baby boomers.

Teenagers cramming for tests and people worried about "senior moments" can now turn to an explosion of brain-assisting video games, such as Nintendo's Brain Age; puzzles that are said to ward off dementia, such as Sudoku and crosswords; and online tips that claim to train the brain.

..."People are worried," says Dr. John Hart Jr., medical science director of the Center for Brain Health at the University of Texas at Dallas. "You have a large group of the population getting to the age where they are sort of vulnerable to degenerative neurological diseases that seem to be prevalent."

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