MACROSCOPE
Just-as-good Medicine
Less expensive, lower-quality innovations abound in every economic sector—except medicine
David M. Kent
COMPUTING SCIENCE
Avoiding a Digital Dark Age
Data longevity depends on both the storage medium and the ability to decipher the information
Kurt D. Bollacker
ENGINEERING
Challenges and Prizes*
Incentives help motivate solutions to humanity’s needs and wants
Henry Petroski
MARGINALIA
Two Lives
Scientists do any number of things, besides science
Roald Hoffmann