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FEATURE ARTICLE

Framing Political Messages with Grammar and Metaphor

How something is said may be as important as what is said

Teenie Matlock

2012-11MatlockF1.jpgClick to Enlarge ImageIn an election year, voters are inundated with political messages. These messages influence people’s impressions of political candidates and whether they are worthy of office. Studying the more implicit linguistic details of these messages, especially grammar and metaphor, is useful to gaining a better understanding of how language influences election outcomes.


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